With this book, fundraising mistakes are a thing of the past. Or rather, there's no excuse for making a serious mistake anymore.
If you blunder from now on, it's simply evidence you haven't read Kay Sprinkel Grace's new book, Fundraising Mistakes that Bedevil All Boards (and Staff Too), in which she exposes the "Top 40" errors that continually thwart board members, volunteers, and staff alike.

Here's just a sampling:
- "Tax deductibility is a powerful incentive." In reality it isn't much of a motivator at all, as you'll learn.
- "People will give just because yours is a good cause." They won't. Donors are far more demanding today.
- "Special events are the best way to raise money." They're actually one of the least effective methods. 
- "You need a powerful board to have a successful campaign." The truth is, you can succeed without an influential board.
- "Wealth is mostly what determines a person's willingness to give." Not so. Other factors are equally important. 
- "We can't raise big money - we don't know any rich people." Don't believe it. You can raise substantial dollars even if you don't travel in affluent circles.
- "Without a stable of annual donors, you can't have a successful capital campaign." In fact you can, but your tactics will be different.
And that touches on only seven of the mistakes Grace exposes - and explodes.
Just as anyone in journalism should own Strunk and White's, The Elements of Style, anyone involved in fundraising - board member, volunteer, staff - should have Fundraising Mistakes that Bedevil All Boards (and Staff Too) by their side.

ABOUT THE AUTHOR

Kay Sprinkel Grace is the author of The Ultimate Board Member's Book (ISBN 1889102180), Over Goal! (ISBN 1889102148), High Impact Philanthropy (2000, with Alan L. Wendroff, ISBN 0471369187) and Beyond Fund Raising: New Strategies for Nonprofit Innovation and Investment (1997, ISBN 0471162329). Grace, who serves on the faculty of The Fund Raising School at the Indiana University Center on Philanthropy, received B.A. and M.A. degrees from Stanford University. 

ABOUT THE PUBLISHER

Emerson and Church, Publishers, specializes in 'how-to' books for those wanting to strengthen organizations in their communities. Selected books include How to Write Knockout Proposals, by Joseph Barbato (ISBN 1889102202) The Relentlessly Practical Guide to Raising Serious Money, by David Lansdowne (ISBN 1889102199); ASKING: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift, by Jerold Panas (ISBN 1889102172); and Open Immediately: Straight Talk on Direct Mail Fundraising, by Stephen Hitchcock (ISBN 1889102121).


Emerson & Church, Publishers - P.O. Box 338 - Medfield, MA 02052
508-359-0019 -  Fax: 508-359-2703 -  www.contributionsmagazine.com


What Readers are Saying about Fundraising Mistakes that Bedevil All Boards (and Staff Too)


"If you can't find at least ten ideas you want to share immediately with your board or staff, I'll eat my hat." 
Claire Axelrad, J.D., CFRE 
Director of Development and Marketing 
Jewish Family and Children's Services of San Francisco

"No board can afford to be without this book, the most complete and concise presentation ever of the common myths about development that continue to plague our sector. It is great!"
Lisa Bennett, CFRE
Principal Consultant
The Cornerstone Group
Pacific Grove, CA

"It's about time we had this book - A pithy, relevant and handy tool with Kay's characteristic warmth and wisdom." 
Beverly Becker 
Director of Development 
San Francisco Zoo

"I wish Ms. Grace had written this book several years ago; many organizations would have been spared a lot of grief! Each of the informational gems is right on target, covering a broad spectrum of fundraising do's and don'ts. I will be buying this book for ALL future boards with which I am involved." 
Victoria "Missy" McArthur, Board Member
YMCA, Shasta College Foundation

"From seasoned professional to newcomer, from staff to volunteer, each reader will find their questions and experience reflected in Kay's list of development mistakes addressed in this newest volume."
Carolyn Cales
Executive Director for Special Gifts and Campaigns
Loma Linda University and Medical Center

"These pearls offer Boards an MBA in fund development - and gives professional fundraisers a frame of reference to influence their boards to success and 'the joy of getting.'"
Malcolm Brett
Director 
Wisconsin Public Television

Kay's newest book is a compelling reminder that today's donors look beyond the organization and asker, and that successful fundraising plays to donors' dreams and sensitivities." 
Barbara Wessel, President
Wessel Associates

"Fundraising Mistakes that Bedevil All Boards (and Staff Too) is chock full of useful, practical information to guide organizations of all sizes in how to grow their institutions, better serve their constituencies, and secure their economic future."
Daniel R. Zorn, CFRE
AVANCE - Houston
Director of Development

"Whether a seasoned fundraiser or a rookie, this book is excellent. Like every good coach, Kay clearly points out which plays will be fouls and which ones will yield home runs."
Brenda F. Barnette 
Chief Executive Officer 
Tony La Russa's Animal Rescue Foundation

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